October 8th, 2009 | Posted in Financial Advicer
A study done for the National Hockey League by Experian Consumer Research found that of all the major team sports leagues, NHL fans are younger, more tech-savvy and shop online more than fans of other leagues. Therefore, Kevin Maney of DailyFinance says, as strategy to mass-market the sport, the NHL should put all games online for free, supported by ads.
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